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Roberto Fernandez

General Manager


For several years, I worked assembling industrial machinery in Spain. I later moved to Australia, where I spent over a decade—first managing a factory for a Spanish multinational, and then leading the sheet metal machinery business at Koenig Machinery (Melbourne). 


There, I learned a different way of doing things: more efficient, more transparent, more results-driven. That’s the mindset I bring back with me. 


Today, we specify and design machinery tailored to our clients' needs. We know what works and what doesn’t—because we’ve experienced it firsthand in the Australian market. Our approach is simple: effective machines, great value for money, and unbeatable return on investment. 


With us, there’s no fine print or surprise charges. Our goal is for your machinery to perform at its best from day one. If your in-house team wants to handle maintenance, we train you to do it safely and independently. If you prefer to outsource it, we take care of everything. You choose the level of support you need. 


We’re a young company, and that keeps us focused. We don’t sell everything—only what we truly master and know how to do well. We're obsessed with laser technology and process improvement. 


If you're looking for a machinery supplier, there are plenty. If you're looking for a partner who understands your business and speaks clearly—welcome.


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